Here is the latest release from GHSTGHSTGHST featuring vocalist Lauren L'iamant. With this campaign I wanted to focus on the underground club scene in London, combining chart topping house music with a more submerged and gritty flavour to it. Appealing to the mainstream whilst keeping its grass roots foundation. 

Short Teaser

To create a sense of mystery I first set out to design a short teaser video to draw in both audiences from GHST & Lauren's following on social media, pooling the two together and making this suitable for the record label, Stress Records. This video then sparked the main artwork for the release, following along with the theme of green and black encompassing the GHST logo created with a chrome effect.

Long Format Promotional Video

Introducing more and more of the song in each promo video to build anticipation. This longer format video was fitting for Instagram Reels & Tiktok with the hope of running sponsored adverts on both platforms.